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Logo and brand toolkit

Spread the word

When you receive funding from us, we want you to shout about it from the rooftops - to do this you’ll need Sport England and National Lottery branding to do this.

Thanks to National Lottery players and the Exchequer, we're able to help people play sport and take part in physical activity by investing in thousands of charities, community and voluntary groups each year.

If your project is supported by The National Lottery, it’s really important that people involved with your project see and understand that it’s supported by players of The National Lottery.

We ask that you publicly announce your award and thank National Lottery players for their support.

Things to consider

Once you've successfully secured funding, you should share the good news with your local community. There are several ways you can do this such as using social media, writing an article for your local newspaper or contacting your elected Member of Parliament.

All funding recipients must publicly acknowledge the support that they have received.

We ask you to think about what method of communication will work best for the project you are delivering and the audiences you are working with.

Once your project is complete, we will ask you to share examples of how you promoted your project. Further details of how you can do this can be found below.
 

Promoting your project on social media

Social media channels like Facebook, Twitter and Instagram are great ways of publicising your grant news.

Please always acknowledge National Lottery players' support using the hashtag #NationalLottery when posting content related to your grant.

Below is guidance on suggested posts, how to set up social media accounts and suggested digital assets to use on social media when announcing your funding.

  • Suggested posts for when you find out you’ve been awarded funding

    We've ideas for Twitter, Facebook and Instagram.

    Note: text in square brackets to be replaced by your own numbers and project details.

    Twitter

    We've been awarded [AMOUNT] of #NationalLottery funding to [SUMMARY OF WHAT GRANT IS FOR]. Thanks to everyone who plays for your support!

    [INSERT GRAPHIC OR THANK YOU BOARD PIC AND TAG SPORT ENGLAND.]

    Facebook

    We are so pleased to announce we have been awarded [AMOUNT] of National Lottery funding to [SUMMARY OF WHAT GRANT IS FOR]. Thanks to everyone who plays National Lottery games for your support!

    [INSERT GRAPHIC OR THANK YOU BOARD AND TAG SPORT ENGLAND.]

    Instagram

    Great news - we are so pleased to announce we have been awarded [AMOUNT] of #NationalLottery funding to [SUMMARY OF WHAT GRANT IS FOR]. #Thanks to everyone who plays #NationalLottery games for your support! #ActiveNation

    [INSERT GRAPHIC OR THANK YOU BOARD PIC AND TAG SPORT ENGLAND.]

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  • Suggested posts for when your grant starts

    We've ideas for Twitter, Facebook and Instagram.

    Note: text in square brackets to be replaced by your own numbers and project details.

    Thanks to #NationalLottery players we've been able to [INSERT DETAIL ABOUT WHAT THE GRANT IS PAYING FOR].

    [INSERT PHOTOGRAPH SHOWING WHAT THE FUNDING HELPED ACHIEVE AND TAG SPORT ENGLAND.]

    Facebook

    Thanks to National Lottery players we've been able to [INSERT DETAIL ABOUT WHAT THE GRANT IS PAYING FOR.]

    Thanks to everyone who plays National Lottery games for your support, we couldn't do it without you #NationalLottery.

    [INSERT PHOTOGRAPH SHOWING WHAT THE FUNDING HELPED ACHIEVE AND TAG SPORT ENGLAND.]

    Instagram

    Thanks to #NationalLottery players we've been able to [INSERT DETAIL ABOUT WHAT THE GRANT IS PAYING FOR]. Thanks to everyone who plays National Lottery games for your support, we couldn't do it without you #ActiveNation

    [INSERT PHOTOGRAPH SHOWING WHAT THE FUNDING HELPED ACHIEVE.]

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Contacting the press and your MP

Local media is an excellent way of telling people in your community the good news about your National Lottery grant and raising awareness of what you do.

To help you do so, we've produced a template press release and advice on contacting local media.

It's also important to tell your local MP about your work and your National Lottery grant. This keeps them informed about what funding goes into their constituencies, which helps with their parliamentary work.

They may also be happy to help publicise your good news, so we've put together a template email you can send to them.

Which logo should I use?

It's really important that people involved with your project understand that it's been supported by players of The National Lottery – putting our logo somewhere easily visible helps to do this.

You can put the logo on a wall (providing planning regulations permit this), add it to your website or a piece of equipment – anywhere where people can see it.

We know that not everyone is a graphic design expert, so we’ve worked with The National Lottery to build a Brand Toolkit that explains which type of logo should be used in different situations.

This contains all the different logos you might need; both joint National Lottery and Sport England logos as well as our standard stand-alone Sport England logo – each in vector, .jpg and .png formats.

There’s also some help on understanding the different file types that the logo is available in, as well as other advice on photography and social media.

If your project is wholly Exchequer funded, then you simply use the Sport England logo. If you’re at all unsure, then please email brandhelp@sportengland.org.

By downloading and using any of the assets within our logo and branding toolkit, you agree to abide by the terms of use, which can be found here.

Please note: you should only download and use our logo if you're permitted to do so. We reserve the right to stop you from using our logo if we do not believe its use is appropriate.

Do I need to order signage?

If you’ve received funding from us for your National Lottery-funded project, then you’ll need to order and pay for your signs through Wasserman Live.

You should have received an order form within your award agreement, if not you can download it via the link below. Please send your completed form to Emma Horner at Wasserman Live.

If your award has been through the Community Asset Fund (CAF) programme then you should contact DMA Signs for your signage - or see your award letter for details.

Signage for National Lottery awards should feature the joint Sport England and National Lottery logo. If your project is Exchequer-funded, then please follow the guidance here.

If you have any queries regarding your signage, then please email: brandhelp@sportengland.org.

Are you a national governing body?

If a national governing body (NGB) receives funding from the National Lottery via us, for a specific project or programme, they should simply use the Lottery logo as a standalone – i.e. without the Sport England logo (see below).

However, should they receive funding via us that comes from the exchequer, then they should use the Sport England logo by itself.

Lastly, in the case of general literature or branding for an NGB as a whole  – which receives funding both from the National Lottery and from the exchequer – then the lockup of the Lottery and Sport England logos should be used.

Need help? Contact us

or call our helpline on 03458 508 508

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