The animation starts and a light, piano-based melody is heard in the background.
The female voiceover says:
"We want everyone in England to be able to live a more active life, but we know that the way we move and how often we move can be heavily influenced by where we live."
During the voiceover, a map of England separates into different patches of green land. On the grass, people of all backgrounds are enjoying physical activity such as cycling, yoga, walking, running, skateboarding, skipping and scooting.
The voiceover continues:
"This means we don't all have the same opportunities to get involved in movement, physical activity and sport in our local communities."
A new map of a local animated town comes into shot, displaying roads, trees, cars, tall buildings, a river and cars. The shot starts to zoom into these locations, displaying people being physically active.
The voiceover continues:
"We are determined to level the playing field."
A silhouette of a city behind appears showing people enjoying physical activity. People are moving doing activities and trees are swaying in the background.
The voiceover continues:
"Over the past six years, we've tested our place-based approach."
A calendar displaying the year 2018 appears, quickly flicking over a page to display 2024.
The voiceover continues:
"We have worked with places across the country with some of the most disadvantaged and least active communities, connecting, collaborating and doing things differently to help make physical activity everyone's business."
The same map of England reappears, displaying individual people jotted around the country. The people then spread out across the frame and become linked together with lines displaying a ‘web’ of people. The map of England fades and the web lines fade. The people then all line up before fading away.
The voiceover continues:
"This investment into places saw action across three areas."
Three squares appear with the numbers 1, 2 and 3 on them.
The voiceover continues:
"One: integration of physical activity into different sectors.”
Four people illustrating different sectors appear: a teacher, a police officer, a doctor and a faith leader.
The voiceover continues:
"Two: strengthening community and individual capacity."
Five people representing local communities are holding up jigsaw puzzle pieces.
The voiceover continues:
"Three: tackling structural inequalities."
People from local communities stand together in front of the backdrop of a local park and the silhouette of a city skyline.
The voiceover continues:
"Taking these actions has led to the identification of 10 conditions for change that helped to address physical inactivity inequalities."
The animation shows a clipboard with people analysing the content. The clipboard then spins and displays the 10 conditions of success, which are in order of:
1. Understanding the barriers and enablers of physical activity
2. Distributed and collective leadership
3. Collaboration across organisations
4. Capacity and capability across the workforce, volunteers and communities
5. Facilities, processes and proportionate, represented governance
6. Co-production, local people-led initiative (community power)
7. Focus on inequality and intersectionality
8. Cultures and social norms for wellbeing and physical activity
9. Physical environments that enable wellbeing and physical activity
10. Cycles of learning and action
The voiceover continues:
"This has been a huge learning experience which has shown that, although approaches and outcomes may differ from place to place, what is consistent is the importance and value of the people doing the work."
A stack of books is placed with a lightbulb growing out of them. The lightbulb disappears and is replaced by an open book with two map pin markers. The books fades out and a map appears with people being active.
The voiceover continues:
"It's only when people across all parts of the system are willing and able to change that these conditions and ways of working will become embedded and that long-lasting transformational change within communities can be achieved."
Stairs merge into shot, with four people on one step each; they appear to be helping each other up each level to display collaboration.
The stairs merge out and the word ‘Change’ appears across screen.
The voiceover continues:
"People make change happen."
A seven-segment diagram in the shape of a rainbow appears, showing the interconnection of:
1) Three areas of action:
- Integration of physical activity into sectors
- Strengthening community and individual capacities
- Tackling structural inequalities.
2) The 10 conditions of change.
3) The three important elements of the people doing the work:
- Skills, knowledge and attributes
- Capacity
- Values, mindsets and behaviours.
The voiceover continues:
"People turn policy into practice and strategy into a movement."
The animation zooms in on the 'values, mindsets and behaviours' segment of the rainbow.
The voiceover continues:
"We've learned that there are some core values, mindsets and behaviours that have been important to the progress of this work.
"People in this work need to be outcome-driven, willing and able to work across boundaries, involve the audience in the design and delivery of the solutions, be prepared to work as peers and empower others to lead and build on what is strong."
A person’s head ‘opens up’ to display some of the key values and behaviours that are important:
Reflective, Curious, Authentic, Disruptive, Resilient, Courageous, Honest, Open.
The voiceover continues:
"We've learned that there are some common skills and attributes that places have told us are important when working this way."
The animation zooms back out to display the seven-segment rainbow diagram, followed by quickly zooming into the skills, knowledge and attributes section.
The voiceover continues:
"Building trust and relationships."
Five people’s hands layer on top of each other to display trust.
The voiceover continues:
"Listening and communicating effectively through framing and storytelling."
Two people sit on blocks either side of the screen interacting with each other; above them are speech marks to display they are communicating.
The voiceover continues:
"Strategically thinking about what needs to improve."
One person is now shown, pointing at their head with a switched-on light bulb displayed.
The voiceover continues:
"Political awareness to influence agendas and capitalise on opportunities."
People are helping and encouraging each other up a hill towards a flag.
The voiceover continues:
"Convening, facilitating and enabling people to work collaboratively."
People sit in a circle of chairs talking and engaging with one another.
The voiceover continues:
"Reflective practice and sharing, learning."
People sit around a table sharing learning and ideas.
The voiceover continues:
"Coaching and mentoring and peer support."
People stand in a row with their arms across each other’s shoulders.
The voiceover continues:
"We also know that taking a place-based, whole-system approach is not a fixed journey but one that goes through different phases, requiring different skills, knowledge and attributes at different points."
Displayed now on screen are three cog wheels turning together. The first one has the word ‘Development’ in it, the second has the words ‘Test and Learn’ and the final one has the word ‘Embed’.
The voiceover continues:
"We have learned that it is important to invest in local people's capacity to lead change; the ability to stop and think about what can be done differently and protecting time to reflect and learn are powerful tools in achieving change."
The animation zooms back out to the seven-segment rainbow diagram and quickly zooms into 'capacity'.
There is a person with their hand up to display a ‘stop' symbol. The second person is looking sideways with a light bulb and brain symbol being turned on and the final person is sitting on a large pile of books working on a laptop.
The voiceover continues:
"Unlocking existing capacity elsewhere within a place through communities, services and trusted organisations helps to create conversation about physical activity way beyond the reach of any central team, supporting long-lasting influence and change."
A large lock appears with a person holding a key and then a line is drawn across the screen, making the connection back to the professionals from different sectors.
The voiceover continues:
"To hear from some of our Place partners that have been on this journey, take a listen to our Place Change Makers podcast series and associated resources by visiting www.sportengland.org/placepartnerships."
The final animation displays a dark blue background. In the top left is the Place Change Makers logo, underneath is hand holding up a microphone towards a giant speech bubble. Within the bubble the following text is shown:
"To hear from some of our Place partners that have been on this journey, take a listen to our Place Change Makers podcast series and associated resources by visiting www.sportengland.org/placepartnerships".
