Skip to content

Embracing the power of physical activity in schools

As National School Sports Week begins, Amy Dunne from the Youth Sport Trust explains how their annual campaign highlights the importance of physical education, sport and play in schools.

17th June 2024

by Amy Dunne
Campaign manager, Youth Sport Trust

As National School Sports Week begins, excitement is building across the UK. From 17 to 23 June, schools, families, and communities will unite to promote the joy and benefits of 60 minutes a day of PE, sport and play

This year, in partnership with Sports Direct's Monster Kickabout, we are set to ignite a passion for physical activity like never before. 

With over 4,000 schools already signed up, we are on a mission to ensure every child can lead an active, healthy lifestyle. 

But what exactly is National School Sports Week, and why is it so important?

What is National School Sports Week?

National School Sports Week (NSSW) is an annual campaign highlighting the importance of physical education, sport and play in schools. 

Since its inception in 2008, NSSW has become a cornerstone of the Youth Sport Trust's efforts to promote physical activity, health and wellbeing among young people. 

This year's theme, powered by the Monster Kickabout, brings a special one-off Euro 2024 event emphasising football to engage young people in 60 minutes a day of PE, sport and play. 

Graphic promoting National School Sports Week (17-23 June 2024), featuring the Youth Sport Trust and Sports Direct's Monster Kickabout logos, plus a group of children holding football equipment and a sign saying '60 minutes a day of PE, sport and play'.

Schools that have registered for NSSW will receive free resources, lesson plans and classroom activities co-designed by young people for young people. 

These resources aim to bring all favourite sports and school subjects together through football, helping teachers host a week-long celebration that encourages young people to get their daily dose of physical activity.

Why 60 minutes a day?

The benefits of regular physical activity for children and young people are well documented. According to research by the UK Chief Medical Officers, children and young people aged 5 to 18 should engage in at least 60 minutes of moderate to vigorous physical activity each day. 

But we know that this recommendation isn’t always met:

  • Only 31% of parents think that children should be active for at least 60 minutes or more a day.
  • 92% of parents believe that sport and play are important parts of every young person's education and development.
  • 70% agree that digital distractions mean their child is spending less time being active. 

A young person who is physically active and plays sport on a regular basis will have these attributes:

Physical health

  • Cardio-vascular fitness
  • Healthy weight
  • Strength
  • Co-ordination
  • Energy levels

Mental wellbeing

  • Happiness 
  • Resilience
  • Equipped to tackle anxiety and stress
  • Improved mood through release of ‘feel-good’ endorphins

Emotional and social wellbeing

  • Less lonely
  • More trusting
  • Improved communication and teamwork skills

Brain function

There is also growing evidence that being physically active impacts on progress and achievement.

It improves the brain by stimulating growth in the part of the brain responsible for learning and memory.

Young people’s ability to concentrate has also been shown to improve after physical activity.

One of the most important things young people should develop through daily physical activity, PE and sport is physical literacy. This means they have the motivation, confidence, competence, knowledge and understanding to stay active for life.

Research sources can be found in our PE and School Sport Report 2023. The 2024 report will be out soon! 

The impact of raising awareness

Raising awareness about the importance of physical activity and taking part in NSSW has far-reaching benefits. 

Schools and pupils are the primary beneficiaries, gaining access to valuable resources and opportunities to enhance their physical and mental wellbeing. 
 
Moreover, NSSW fosters a sense of community and collective effort towards a common goal. It encourages schools to share best practices and innovative ideas, creating a ripple effect that can inspire others to prioritise physical activity.
 
It’s not too late to take part! Whether you’re a school, organisation or family, you can still register with us and make the most of this year's NSSW.

Find out more

Make sure to follow National School Sports Week social activity by using #NSSW2024 on X (Twitter)LinkedInInstagram and Facebook.

For more information about National School Sports Week and the Youth Sport Trust, visit our website.

Youth Sport Trust

Sign up to our newsletter

You can find out exactly how we'll look after your personal data, but rest assured we’ll only use it to make sure you receive our newsletter, to understand how you interact with our newsletter, and to provide administrative information about our newsletter.